This tried and true haircare brand needed a refresh to get noticed in the crowded hair space. The goal was to attract a new audience while also reconnecting with lapsed users. Regarded as the ultimate go-to for great hair, I created a story around "meeting the one" - the perfect hair product you've been looking for and the only one you need. Essentially, a love story for hair. This was the message across a national campaign that rolled out across print, TV and digital.