Sol de Janeiro’s new body cream serves up a multi-tiered story around skincare for your body, collagen-boosting clinical claims, and a Brazilian-style floral scent. In keeping with the brand’s inclusive and celebratory positioning, this product story highlights skin vitality and bounce at every age vs. an anti-aging message. A comprehensive 360 campaign paced out strategic messaging across multiple platforms including, packaging, digital, in-store, email marketing and paid media assets.
Beija Flor™ Elasti-Cream
Sol de Janeiro
Sol de Janeiro is known for its full-bodied and delicious fragrances. A growing franchise under the Brazilian Crush umbrella meant that messaging around fragrance wardrobing with an invitation to play and mist away was all-important. This colorful campaign featured the distinctiveness of each scent while having fun with the idea of flirting with fragrance and loving each and every one as you mist + match with every mood. Why Have Only One Crush? opened up a conversation about switching up your scent in a way that encouraged smiles – and spritzes.
